Consumer Behavior

4 articles

A split image contrasting a thriving global plant-based milk market with a declining sales scene in a US grocery store.

Food & Drink

Plant-Based Milk Sales Dip as Global Market Still Poised for Billions

While the global plant-based milk market is projected to more than double, reaching USD 45.

Camila Roque·April 13, 2026

Travel

New Report on US Travel Preferences for 2026

Americans are setting aside a record $6,630 for leisure travel annually, a nearly $1,000 jump from last year, according to Hotel News Resource .

Adrian Vale·April 10, 2026

A young woman in a modern cafe, opening a blind box while digital elements subtly overlay her surroundings, illustrating the blend of physical and digital in 2026 lifestyle trends.

Lifestyle

The Rise of Hyperreality: An In-Depth Analysis of 2026 Lifestyle Trends

Our deep-dive analysis of the top 100 lifestyle trends for April 2026 points to a profound cultural recalibration, where the line between our digital and physical selves has all but vanished.

Adrian Vale·April 5, 2026

A person's hand holding a half-eaten, multi-layered cookie, revealing crispy and soft textures, against a blurred, bustling Korean market background, emphasizing the sensory food experience.

Trends

Why Texture, Not Just Taste, Is Driving Korea's Viral Food Trends

A closer look at consumer behavior reveals a significant shift: what we eat is increasingly defined not just by how it tastes, but by how it feels.

Jonah Kline·April 5, 2026