Immersive Experiences

3 articles

Shoppers enthusiastically engage with a Jacquemus branded immersive experience within a transformed Paris metro station, leading to sold-out inventory.

Experiences

What Are Immersive Experiences in Experiential Marketing?

Jacquemus transformed a Paris metro station into a branded experience, selling out inventory within hours.

Jonah Kline·April 15, 2026

Person experiencing immersive digital art in a virtual museum, with a view of a physical museum through their VR headset.

Experiences

What Is Immersive Digital Art and Why Does It Matter?

Highly immersive VR experiences in virtual museums significantly increase participants' future intentions to attend live exhibitions, challenging the notion that digital art replaces physical visits.

Camila Roque·April 14, 2026

Vibrant scene from a unique global arts and culture festival, people in colorful traditional attire performing a dynamic dance, surrounded by historical architecture, symbolizing deep cultural immersion.

Experiences

Top 7 Unique Arts and Culture Festivals for Immersive Global Travel

Looking for truly unique arts and culture festivals? This guide breaks down the most immersive global experiences, inviting you to participate, taste, and feel the culture firsthand.

Theo Ashford·April 4, 2026