The Modern Dispatch

Kidulting

1 article

Diverse adults engaging with various toys, highlighting the growing trend of adult play and its impact on the toy industry.
Lifestyle

Kidulting Trend: Adults Drive Quarter of Toy Sales

In 2024, for the first time ever, toy purchases by consumers aged 13 and up surpassed those made for 3- to 5-year-olds.

Adrian Vale·September 10, 2026