Museums

2 articles

Person experiencing immersive digital art in a virtual museum, with a view of a physical museum through their VR headset.

What Is Immersive Digital Art and Why Does It Matter?

Highly immersive VR experiences in virtual museums significantly increase participants' future intentions to attend live exhibitions, challenging the notion that digital art replaces physical visits.

Camila Roque·April 14, 2026

People taking selfies in a large, dark room with vibrant, swirling digital projections of classic art on all surfaces, illustrating the commercialization of immersive art.

Experiences

Beyond the Projections: The Commercialization of Immersive Art is a Hollow Spectacle

The swirling projections are dazzling, but as the commercialization of immersive art experiences explodes, are we trading profound connection for a fleeting, Instagrammable moment?

Elise Marrow·April 7, 2026