Travel Habits

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Travelers enjoying a cool mountain landscape with a village, representing a shift towards cooler summer travel destinations.

2026 Summer Travel: Emerging Markets Offer Cooler Escapes Amid Shifting Trends

A palpable shift is underway: 35% of British travelers chose a cooler destination for their summer holiday in 2026, with over one in five making the switch for the first time, according to Euronews .

Camila Roque·June 18, 2026