Trend Forecasting
2 articles

Trends
Top 4 Sports Fashion Trends Influencing Style
At Wimbledon on June 29, Coco Gauff debuted a micro-mini tennis dress from Miu Miu's collaboration with New Balance, signaling a new era where sports arenas double as high-fashion runways.
Theo Ashford·July 5, 2026

Trends
Beyond Y2K: Why the 20-Year Rule for Predicting Future Styles is Now a Science
The other day, I saw a pair of low-rise jeans in the wild, and for a moment, I thought I’d time-traveled. As it turns out, I just fell victim to fashion's 20-year rule.
Theo Ashford·April 6, 2026