Consumer Trends

3 articles

Gen Z consumers enthusiastically choosing sustainable fashion items in a bright, modern marketplace, reflecting a boom in ethical purchasing.

Ethical Fashion Booms: High Consumer Trust with Sustainability Focus

Gen Z is the primary force behind consumers prioritizing purchases from ethical suppliers, with 73% willing to pay a premium on goods from sustainable brands, according to Forbes .

Theo Ashford·April 14, 2026

A diverse group of people happily selecting fresh produce and plant-based alternatives at a sunlit European market.

Food & Drink

European plant-based food market reaches €16.3B

In 2024, a seismic shift rippled through European dining tables: 31% of consumers now identify as flexitarian, a striking leap from 21% just two years prior.

Camila Roque·April 11, 2026

A modern grocery store aisle undergoing a subtle transformation, with traditional snacks being replaced by high-protein, fiber-rich, and prebiotic foods, symbolizing the impact of GLP-1 drugs on consumer choices.

Food & Drink

The GLP-1 Shift: How Weight-Loss Drugs Are Reshaping the Food Industry

A seismic shift is underway in our grocery aisles. Here's how the next generation of GLP-1 drugs is fundamentally rewriting the rules for the food and beverage industry.

Theo Ashford·April 4, 2026