Flexitarian

2 articles

Symbolic split image showing a bountiful display of plant-based foods contrasted with a less full shopping cart, representing market value growth and volume decline.

European plant-based market grows in value, volumes dip

Europe's plant-based food market swelled to a robust €16.3 billion in 2025, marking a 5.1% increase in value, despite volume declines in some key markets.

Camila Roque·April 11, 2026

A diverse group of people happily selecting fresh produce and plant-based alternatives at a sunlit European market.

Food & Drink

European plant-based food market reaches €16.3B

In 2024, a seismic shift rippled through European dining tables: 31% of consumers now identify as flexitarian, a striking leap from 21% just two years prior.

Camila Roque·April 11, 2026