Gen Z

4 articles

How Past Fashion Trends Influence 2026 Styles

Economic anxiety is pushing Gen Z consumers not towards novel trends, but back to the familiar mid-2010s aesthetics of their youth.

Theo Ashford·April 14, 2026

Gen Z consumers enthusiastically choosing sustainable fashion items in a bright, modern marketplace, reflecting a boom in ethical purchasing.

Trends

Ethical Fashion Booms: High Consumer Trust with Sustainability Focus

Gen Z is the primary force behind consumers prioritizing purchases from ethical suppliers, with 73% willing to pay a premium on goods from sustainable brands, according to Forbes .

Theo Ashford·April 14, 2026

Gen Z fashion influencer channeling Carolyn Bessette's 90s minimalist style on a New York City street during golden hour.

Trends

Why Gen Z Is Embracing 90s Fashion Trends Over New Styles

Gen Z creators aren't just replicating Carolyn Bessette's 1990s looks; some are actively visiting her old New York City haunts, seeking an authentic connection to her minimalist aesthetic.

Theo Ashford·April 12, 2026

Diverse Gen Z festival-goers in 2026 showcasing a mix of nostalgic fashion eras, from 90s grunge to 1920s flapper styles, under vibrant festival lights.

Trends

The Festival Rewind: How Gen Z's Nostalgia for Past Eras Is Styling 2026

The festival field is no longer a sea of uniform flower crowns. A data-driven analysis reveals how Gen Z nostalgia for past eras and their digital habits are completely reshaping festival fashion for 2026.

Theo Ashford·April 3, 2026