Purchasing Decisions

2 articles

A consumer carefully considering a product with eye-catching, sustainable packaging in a modern retail setting.

What is sustainable packaging's impact on consumer choices in 2026?

A striking 74% of consumers are prepared to pay extra for products featuring sustainable packaging, indicating a strong market signal for environmentally conscious brands.

Jonah Kline·July 31, 2026

Split screen showing a confused shopper with a bad product page versus a happy shopper with a good product page.

Products

How to Evaluate Product Detail Pages for Purchasing Decisions

During testing, participants encountered over 1,300 usability issues related to product pages, even on large e-commerce sites, according to Baymard .

Jonah Kline·April 24, 2026