Sober Curious
4 articles

Food & Drink
The Rise of Mocktails: Trends, Drivers, and US Market Growth
The global mocktails market reached $5.
Camila Roque·July 8, 2026

Trends
How Soul Hum Elixirs Makes Alcohol-Free Cocktails Feel Elevated and Intentional
Soul Hum Elixirs elevates alcohol-free cocktails with botanical elixirs that provide complexity and intentionality, moving beyond simple mixers to offer distinct flavor profiles for mindful drinking. Their Uplift and Unwind elixirs give zero-proof drinks a strong foundation, making them feel special and suited for any occasion.
Sponsored·June 30, 2026

Lifestyle
Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.
In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.
Elise Marrow·June 30, 2026

Lifestyle
Intentional drinking trends shape mindful consumption in 2026
In Ipswich, Massachusetts, a monthly 'Sober Curious Sister Circle' gathers from 7 to 9 p.
Jonah Kline·May 18, 2026